As a budding fashion professional the allure of Fashion Week in NYC has not yet been lost on me. For my first order if business this week, I had the chance to sit with contemporary designer Jay Godfrey before his very first NYFW presentation.
The “short in stature but not in style” thirty-something wore his hair in a rockabilly like fashion mixing it perfectly with a leather jacket complete with silver zipper details and a relaxed pair of black jeans. I am more than happy to report that his Fall 2014 collection is just as cool as this dude.
Teresa:I ‘m excited to meet you because we’re a bit similar. I come from a marketing background and work in fashion and you come from a finance background. I think the fashion industry perfectly combines business and creativity.
Jay: Totally agree!
With your business background do you find yourself thinking about profit and marketability while creating?
That’s a good question. Left brain time is left brain time. Right brain time is right brain time. It’s torturous sometimes but definitely doable.
It’s your first time showing at NYFW! Thoughts on that ?
I’m excited and enjoying the process. Strangely I’m not flipping out right now but talk to me again in a half hour and that might be different!
Do you think it’s beneficial that you’re showing on the first day?
Yes. I like to go first this way I can focus on market and don’t have to worry about people showing in front of me. I will always want to show in the first day if I can.
What’s after this for you? Are you going to see any shows yourself?
Dinner! (Laughs) To be honest I have a few friends that show and I’ll go to show my support but this is just the start of a very long few weeks. Market week starts on the 10th so there is no break now, that will come later.
Do you have any favorite pieces from this collection?
I’m loving anything vegan leather right now! We’re doing a lot with things that look like leather with interesting textures and even lace that has vegan leather woven into it.
The inspiration of the show is really about these offspring rock and roll legends. So for me this collection incorporates that rock and roll spirit mixed with more delicate fabrics like silk.
Is there any reason for the vegan approach? Are you vegan yourself?
-We’re a contemporary brand at the end if the day. We want to give our customer the best fashion at a moderately accessible price. I’m not going to say were “cheap” and we aren’t outrageous but I believe you can buy a GREAT vegan leather skirt for a few hundred dollars as opposed to an [Azzedine] Alaia for a few thousand.
Lastly, what is the most annoying question you get asked before shows and market?
(Bashfully and rolling his brown eyes) What’s your inspiration? Haha. I’m happy to answer it, in fact I’ll answer it even if I’m not asked but it’s just such a general question. One can rarely ever pinpoint one inspiration or thought process behind a collection.
Thank you Jay! Can’t wait to see what’s next for you.